Lincoln Debuts First-Ever Twitter-Generated Super Bowl Ad #SteerTheScript


Lincoln Motor Company will unveil its first ever Super Bowl ad Feb. 3rd, 2013!  This is the first-ever commercial written entirely through social media.   Jimmy Fallon asked his followers via twitter to tweet responses to his questions about road trips full of unexpected and exciting events to create a script!

Over a three-day period in December of 2012, twitter followers were asked to share their most outrageous road trip experiences within 140 characters. The best contributions were chosen from more than 6,000 tweets to create a 30-second spot that will run during the third quarter of the big game.  The official full-length #SteerTheScript commercial stars RevRun, Wil Wheaton, Emmitt Smith, five original tweets, a few alpacas, and the new MKZ!

To find out what’s next you can watch the 90-second teaser available on but the journey isn’t over!  The final cut will air this Sunday during the Super Bowl when the Baltimore Ravens battle the San Francisco 49ers in New Orleans, LA Feb. 3rd, 2013.  Enjoy the commercial & Super Bowl 47Lexington Park Lincoln wants to know what you think!  Let us know!

Click on the images below to go behind the scenes!

chairs  emitt smith mkzrev runLate Night with Jimmy Fallon