Interview with Steve Raley – General Manager of Lexington Park Ford Lincoln

Over seven years ago, Lexington Park Ford Lincoln was a new dealership with not much to hang their hats on. In fact, the dealership sold only 288 vehicles in their first year. Management soon realized that changes needed to come quickly, … Continue reading

Lexington Park Ford Lincoln Spotlight: Meet Jasmine Dyson

Internet Sales Consultant & Customer Relations Manager Jasmine Dyson If you’re looking for assistance on the purchase of your next brand new Ford or luxurious Lincoln meet Internet Sales Consultant and Customer Relations Manager Jasmine Dyson!  From start to finish, … Continue reading

TAKE THE WHEEL WITH LINCOLN: LEXINGTON PARK LINCOLN AND LOCAL COMMUNITY TO RAISE AS MUCH AS $8,000 FOR NORTHERN HIGH SCHOOL

-Exciting test-drive fundraising event will generate much-needed money for Northern High School’s Theater Department, helping the local community. LEXINGTON PARK, MARYLAND – Lincoln and its dealers have launched a new program called Driven To Give, combining the successful Drive Smart … Continue reading

LINCOLN MOTOR COMPANY AND MATTHEW MCCONAUGHEY BEGIN NEW CREATIVE JOURNEY

 Lincoln and Matthew McConaughey

  • The Lincoln Motor Company signs a multi-year collaboration with Oscar-winning actor Matthew McConaughey
  • Long-term admirer of the Lincoln brand, McConaughey will act as a storyteller on upcoming Lincoln broadcast and digital ad campaigns
  • Academy Award™ winner to appear in series of TV and digital spots starting with the first-ever 2015 Lincoln MKC directed by Nicolas Winding Refn

Lincoln and Matthew McConaughey

The Lincoln Motor Company announced today a multi-year collaboration with Academy Award™-winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility.

Lincoln MKC Dream Ride

“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey, a longtime admirer of Lincoln. “Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job.”

Lincoln MKC Media Drive

In a nod to McConaughey’s storytelling talents, Lincoln and director Nicolas Winding Refn (“Drive”) created a storyline for him around the MKC. In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial.

“Matthew is a natural fit with Lincoln and where we are going as a brand,” said Matt VanDyke, director, global Lincoln. “The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.”

Lincoln started a new journey in 2012, re-launching the brand and outlining a plan to introduce four all-new products in four years. Following the all-new MKZ midsize sedan is the MKC, a performance-minded, luxuriously crafted and technologically savvy vehicle. This small utility vehicle is a new addition for the brand; a brand focused on quality, compelling design and personal service.

To test drive the all new MKC visit Lexington Park Lincoln!  We are located at 21575 Great Mills Road, Lexington Park, MD 20653!  Call us at 301-863-8111 or online at http://www.lexingtonparklincoln.com!

Get the Facts: The Benefits of Franchised Auto Dealers

The current franchised new-car dealer model has benefited consumers, manufacturers and local communities for nearly a century. It is supported by both dealers and factories as the best and most efficient way to buy, sell, service and finance cars in the marketplace. NADA’s Get the Facts page sets the record straight about the benefits of the franchise system for consumers and local communities all over America.

“Franchised new-car dealers provide the best, most efficient and most cost-effective way to sell and distribute new cars in America, and we’re proud of our businesses and business model,” said NADA  President Peter Welch.

“NADA’s efforts will set the record straight about the benefits of the dealer franchise network for consumers, manufacturers and local communities everywhere,” Welch added. “New-car dealers provide the best and most efficient way to buy and sell cars for both consumers and manufacturers, despite the misinformation and misconceptions that have surfaced over the last several months.”

“Franchised new-car dealers benefit consumers through price competition, accountability on warranty and safety recall issues, and provide enormous economic benefits to local communities across the country,” Welch said. “The dealer franchise network is supported by automakers as the best and most efficient way to buy, sell and service cars in the marketplace.”

The “Get The Facts” initiative highlights four central benefits of franchised auto dealers, which include:

1.  Price Competition – New-car dealers compete fiercely for business and drive consumer prices down;
2.  Consumer Safety – New-car dealers take the side of consumers in warranty and safety recall situations;
3.  Local Economic Benefits
 – New-car dealers create well-paying local jobs and generate significant tax revenue that have a huge impact on local economies; and
4.  Added Value – New-car dealers simplify an otherwise complex car-buying experience.

There are 17,700 new-car dealerships with nearly 32,000 domestic and international franchises that employ more than 1 million people in the U.S.

For more information, visit www.nada.org/GetTheFacts.

ALL-NEW 2015 LINCOLN MKC BLENDS PERFORMANCE, QUALITY AND TECHNOLOGY

All-new 2015 Lincoln MKC small premium utility vehicle delivers spirited performance, elegant design, impeccable craftsmanship and customer-focused technologies for an engaging driving experience All-EcoBoost® engine lineup, including an available all-new 2.3-liter achieving 285 horsepower and 305 lb.-ft. of torque, delivers performance … Continue reading

TAKE THE WHEEL WITH FORD: DEALERSHIP AND LOCAL COMMUNITY TO RAISE AS MUCH AS $6,000 FOR GREAT MILLS HIGH SCHOOL

-Exciting test-drive fundraising event will generate much-needed money for Great Mills High School, helping students in the local community. LEXINGTON PARK, MARYLAND – Across the United States, there are vital arts, music and sports programs that are being cut annually due to … Continue reading

Lexington Park Lincoln is #HAPPY

  Lexington Park Lincoln is #Happy and they show it!  Watch their version of Pharrell Williams #HAPPY video! Lexington Park Lincoln is located at http://www.lexingtonparkford.com/or call 888-713-2576 or visit us online at http://www.lexingtonparkford.com/!